One of the more important ways to make sure that you get many eyes on your website is to ensure your SEO practices are up to par. Yet like most other things in life, many SEO tactics have become out-of-date and don’t work the way they used to. If you are still practicing the following SEO activities with your DIY eCommerce website builder, you might as well stop now and switch your focus to tactics that actually work.
1. One Page Dedicated to Each Keyword Variant
For the longest time, dedicating one keyword variant to each website page actually worked very well. Even if the keyword variant was only the slightest bit different from another, one page would still be completely dedicated only to that word. This tactic still worked even up to just a couple of years ago, and sometimes webmasters were sacrificing usability because it was still working.
However, such is no longer the case. Google has become extremely savvy with its upgrades to the point that this method no longer has the same effect it did years before. There is now no need to have five different pages for basically the same keyword spelled out in five different ways. Instead of taking all of these keywords and having one separate page for each of them, one page can easily target them all, which certainly cuts down on the work on your part.
2. Multiple Niche Websites With Different Domain Names
Webmasters used to be very micro-focused on keywords to the point that they would buy dozens of domain names and build small niche websites around targeted keywords. The main benefit to having a focused keyword in the domain name was that they would gain domain authority a lot faster.
But this method no longer holds any weight. Splitting up your efforts means the content on one niche website would not benefit from the links and content on another related niche site. Instead, you want to combine your efforts into a single domain if possible. Placing all your efforts into one place gives you the best possibility of getting you the most rankings for all the content you generate.
3. Overuse of Anchor Text on Internal Links
This once had a positive effect on search engine rankings, but over the past few years, Google no longer favors it and has even penalized this practice if it believes it’s spammy or overdone.
Instead, if the internal link is within the navigation, footer, sidebar, or content, and it’s relevant and well-written, you can consider yourself safe. On the other hand, if it’s got low usability and seems sketchy, you might be in trouble.
Make sure to ditch these outdated SEO practices in favor of ones that actually work.